The Online Sales Funnel Metaphor Shapes for PowerPoint is a professional presentation that depicts an online sales funnel. The sales funnel is a well-known business metaphor that depicts how clients go through the sales stages of the customer buying journey. The customer goes inside the funnel when they reach the next stage of the sales process. Prospects are transferred to the next stage of the buying journey at each stage transition, while some exit the process. The metaphor of a thinner circle for each stage corresponds to the idea that as clients progress through the purchase journey, they become fewer and fewer.

The online retail industry has established itself as a viable sales channel. Sales managers, marketers, and business owners are always evaluating their online sales numbers, attempting to figure out how to improve their sales funnel. Customers and their demands are better understood through the use of sales funnels. Conversion analysis is also done using sales funnel metaphors. Conversion targets are set by digital marketers during the buying process on websites and mobile apps.