The splitting of potential clients into groups based on characteristics is known as market segmentation. The goal of this division is to create a go-to-market strategy based on the interests and characteristics of customers. In this approach, a business may successfully adapt to the requirements of its customers. Behavioural, regional, demographic, and physiological market segmentation are the most common.

Market segmentation will assist organisations in identifying and targeting customers based on various factors. This method separates the market into smaller segments. Focusing on these smaller units might help businesses construct efficient marketing campaigns or identify market opportunities.