Discuss your strategy with teams by customising our Inbound Sales Strategy Diagram Template for PowerPoint. Potential leads who are interested in learning more about the brand/company and its goods will start the inbound selling process. Regarding the marketing strategy, it differs from outbound selling, when cold phoning or emails are utilised to pique interest among unrelated groups. Inbound selling, on the other hand, relies on customers being interested in the product after seeing an advertisement. In order to inform leads about the offerings, the inbound funnel involves communicating with them and learning about their needs.