The PowerPoint presentation Creative Vertical Process Diagram is a three-stage sales and marketing research presentation. This PowerPoint depicts the conventional stimulus model, which includes the First Moment of Truth and the Second Moment of Truth. It describes the moment when a prospective consumer interacts with bland and hits the buying point. 

Another factor identified by the methodology is MOZT (Moment Of Zero Truth). These stages have the following characteristics:

Stimulus: The notion of a customer’s need or desire to purchase a product or service.

1. First Moment of Truth: Making a purchase after evaluating the recommendations and choices in promotional messages such as digital ads or flyers.
2. The second moment of truth is the customer’s encounter with a product, which can make or break brand loyalty.
3. Zero Moment Of Truth: Across different advertisement mediums, the digital purchasing process offers a non-linear sales study of customers. As a result, each time a different moment of truth is formed.

This PowerPoint prototype for a creative horizontal process diagram is a one-of-a-kind template for evolutionary marketing strategy. It has five pre-designed slides, three key stages, and a ZMOT loop between the stimulus and the first moment of reality. The words are graphically represented in these segments by an infographic. These include internet signals, shopping carts, and homes for experiencing purchases. The ZMOT site, on the other hand, shows the online view and sales.